Ublock Origin is one of the most popular add ons, and I think it would be great to integrate it directly into Firefox and Firefox Mobile as a setting. Perhaps it could be part of the 'strict' setting of the tracking protection, or it could be a separate setting for blocking ads.
Microsoft Edge has a built in optional ad blocker on mobile, and I think having this in Firefox on desktop and mobile would be a great benefit, rather than relying on users knowing about it and having them download it from the add on store.
Since not all ads violate privacy, there is no justification for integrating ad blockers into the browser.
That is great idea as most of the people don't know about ublock origin. If mozillah directly include inblock origin in browser it will be a great choice
I think lots of people knows firefox due to security and privacy centric. But firefox lacks some feature and has lost most of user. One of the feature is ad blocking within the browser without using add ons. There should be inbuilt ad blocker just like other major browser has like barve, edge, vivaldi.
It is shameful to try to be a free rider under the guise of security and privacy. Reforming the Internet business is far more difficult than blocking ads by browsers.
At that point why not just include dark reader in the browser as well? Chrome has its own "egh" version of it in the flags
I think some here misunderstand what it would mean to integrate something like this directly into Firefox. Sure you might believe blocking ads is "being a freerider" but having it as a part of Firefox doesn't decide what to block or not to block - that is up to the user by picking a set of block lists. That is a whole other discussion which basically have already taken place. After all Firefox has already taken a stance and made options to block things so this is more a matter of giving the user more options by default, not deciding how they use it. The browser isn't a place to force moral decisions, that is up to the user. Taking away choice is taking sides. Creating integrated tools that give more choices without using extra extensions is not in my opinion picking a side. No-one forces a user to block ads and only wanting to block more tracking is just as good a reason to have something like uBlock Origin integrated in Firefox as it is a lot more powerful for this too than the currently available options.
When Google and Mozilla try to enable Doh default :
The websites need ads to survive.
This is also why only blocking tracker and intrusive ads will be a better idea.
Just my two (really) cents:
1. Right now, if I'm recalling correctly, Firefox has no relevant segment of the browsers users-base market, so, whatever Firefox does will not impact notoriously on the Internet metabolism soon (maybe the risk is a move that could backfire against Firefox from certain websites?). Increasing users-base could modify this, but only afterwards.
2. Everybody hate ads. They're a plague. An abomination of a commercialized (or marketized?) society. We shouldn't care about markets. We must care about humans. Let markets adapt to human well-being, not the other way around. The idea of gratuity is a misleading business scheme. Products and services have a production cost, and we should try to reduce it through automation (liberating human life). Technology makes business obsolete all the time. Maybe we shouldn't be thinking in the health of marketing enterprises but in society's health.
Sorry if the tone sounds harsh or if the comment is out of place, English ain't my first language and I'm just trying to be concise (and in a hurry, actually).
Kind regards, everybody!
uBO is NOT an "ad blocker"; it is a wide-spectrum content blocker for Chromium and Firefox with CPU and memory efficiency as primary features. After a new installation, the default behavior of uBO is to block ads, trackers, and malware sites through EasyList, EasyPrivacy, Peter Lowe's Blocklist, Online Malicious URL Blocklist, and uBO's filter lists.
I think it's the user's choice what content to block, and not just ads that need to be blocked. I can't agree with objections on the grounds that it hurts advertisers' interests.
Firefox doesn't need to block all ads or other content, but it needs to have the ability to do so.
Seriously, there's no justification for not having an integrated ad blocker in vanilla Firefox for iOS (meaning NOT Firefox Focus). Integrate uBlock Origin and Twitch Adblock into regular iOS Firefox!