Hello Firefox Team, For years, I have wished Firefox would allow users to explicitly choose which genres or categories appear in their recommended stories. That option has never existed, but under the previous layout the feed still felt reasonably balanced. Even without direct controls, the mix of topics did not feel dominated by any single category. With the current layout, that balance seems to be gone. Sports content is now far more prominent and much more “in your face.” Between dedicated sections for the NBA, NFL, MLB, NHL, soccer, a general Sports section, and sports stories also appearing in “Popular Today,” it often feels like close to half of the entire feed is sports-related, with the other half covering everything else. That is a dramatic shift in emphasis compared to how the feed used to feel. Since the new layout became available, I have consistently (ie, everyday) used the thumbs-down and dismiss options on sports articles and sections (to the point that I clear entire sections of the available articles). After several months of doing this, I have seen no visible reduction in volume, frequency, or placement of sports content. The experience has remained essentially unchanged. This makes it difficult to believe that these controls meaningfully influence the recommendations. At this point, there are really only two ways this can be addressed in a way that feels respectful of user preferences: Either: Firefox provides direct category-level controls, allowing users to explicitly enable or disable topics such as sports, technology, politics, culture, or science. Or: Firefox significantly reduces the overall volume and prominence of sports-related content so that it does not dominate the feed. Right now, the feed feels less like a personalized recommendation system and more like a heavily sports-centered content channel with some other topics mixed in. That is a major change from how Firefox’s New Tab experience used to feel. If personalization controls are presented to users, they should lead to visible and reliable changes in what is shown. Otherwise, they create the impression of choice without delivering actual control.
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