AMP, or Accelerated Mobile Pages, is a non-standard subset of HTML developed and pushed by Google. AMP pages are served from Google’s servers, though designed to look like they’re coming from the original publisher’s site.
Brave browser is rolling out a new feature called De-AMP, which allows Brave users to bypass Google-hosted AMP pages, and instead visit the content’s publisher directly. AMP harms users' privacy, security and internet experience, and just as bad, AMP helps Google further monopolize and control the direction of the Web.
I think this would be a great (and hopefully easy?) feature for Firefox to implement.