Hi everyone,
I’m Gayatri, the product manager for Firefox Search. With Firefox, you already have more choice in how you search the web than anywhere else — and now, we’re giving you even more.
You've told us you want an AI search partner — so we're launching an experiment with Perplexity, an AI-powered answer engine. If you're in the US, UK, or Germany, you may see it as an option in the address bar via the unified search button, which allows quick switching between search engines in Firefox.
Why Perplexity?
Perplexity is an AI-powered search engine that offers direct, conversational answers to your questions — so you don’t have to dig through pages of results. It’s especially helpful when:
- ✅ You want quick, concise answers without getting lost in multiple sources
- 📚 You’re researching or learning and need accurate, well-cited information
- ✍️ You’re working on creative or technical content, like blog posts or code snippets
This pilot is part of our broader goal to give users more choice when it comes to how they search — and which tools they trust to help them get things done. If the experience is positive, we may look to support more AI answers or search options in the future. Just a heads up: when you use a search provider in Firefox, you’re also agreeing to their privacy and policy terms. Every provider is a little different, so if you’re curious, feel free to check out Perplexity’s policy here. Perplexity maintains strict prohibitions against selling or sharing personal data and only processes information for the specific purposes outlined in its user agreements.
Help Us Get It Right
You can switch between different search or answer engines depending on what you’re looking for — and we’d love your feedback on where Perplexity stands out. Are there specific types of searches — like complex questions, summaries, how-tos, or creative prompts—where it gives you a better answer? Are there cases where a traditional search engine is your preferred choice instead?
Your input will help us understand when Perplexity adds real value, so we can surface it at the right moments and make the overall search experience in Firefox even more useful.
Thanks for being part of this journey with us. We can’t wait to hear what you think!
Yes, you can add Perplexity as a search option using the new address bar features that are broadly available as of Firefox 139. Start by:
- Going to perplexity.ai.
- While on Perplexity's site, type a query in the Firefox address bar, but instead of hitting ENTER, click the "Search with Perplexity" secondary action button. That will execute the search on Perplexity.
- If you do Step 2 a second time (either with the same or different search terms), you'll see a prompt to install Perplexity as a built-in search option. Click "Add".
You will now have Perplexity as a search option with a default keyword of `@perplexity`. You can always customize that keyword and the order of it in your list of search engines in the Search section of Firefox's preferences.
Hope that helps!
