Introducing “More to consider” product recommendations in Review Checker for Firefox - learn more and share your feedback
Hi folks,
Over the last year, you may have seen us working on Review Checker in Firefox, a feature that helps you know whether reviews are reliable when you shop online with Amazon.com, BestBuy.com, and Walmart.com. This opt-in feature assesses the quality of product reviews by helping you know whether the reviews are likely from real customers, or from biased or paid reviewers.
When it comes to advertising, we’re committed to being more transparent and giving you more control. Today we are introducing “More to consider” in Review Checker - a module that displays highly-rated and relevant product recommendations, some of which will be sponsored if you are located in the US. Sponsored product recommendations will be clearly marked as “Sponsored”. Our goal is to make the products that appear in this module helpful to your shopping experience.
Here’s what to know for all products (sponsored and non-sponsored):
- Privacy respecting: We’ve built in Oblivious HTTP (OHTTP), which uses encryption and a third-party server to mask your IP address, so that no one, including Mozilla, can link the products you view back to you or your device.
- You’re in control: If you’d prefer not to see “More to consider” product recommendations - including Sponsored products - in Review Checker, you can easily turn them off. Simply go to Settings at the bottom of Review Checker and toggle “Show recommendations and sponsored content” to off.
- Relevant suggestions: All products are relevant to the product you're currently viewing and not based on your past searches or products you’ve viewed before. For example, if you’re currently viewing a standing desk, we may show a recommendation for another standing desk.
- Reliable reviews: Every “More to consider” product recommendation we show you has an adjusted rating of 3.5 stars or better, which is based only on reviews we deem to be reliable. Every product also has reviews earning a letter grade of A or B indicating these product reviews are likely from real customers.
We’d love to hear your feedback and ideas once you try it out.
