Site Personalization using User Context

[NikilPaul]

How It Works

1. Local Context Building:

   • The browser collects search data, browsing behavior, and user preferences locally (not sent to Mozilla or any third party).
   • Alternatively, users can manually input their preferences through a setup wizard.

2. User-Controlled Context Sharing:

   • Websites can request access to personalization data.
   • The browser notifies users, who can choose what data to share (e.g., topics of interest, preferred UI themes, language).

3. Enhanced Ad and Content Personalization (Without Third-Party Tracking):

   • Instead of relying on Google or Facebook tracking, ads & recommendations can use local preferences stored in the browser.
   • User controls what ads they want to see (e.g., interested in gaming gear but not luxury watches).

4. Privacy & Transparency:

   • All data is stored locally, and no third-party tracking cookies are needed.
   • Users can reset, edit, or delete their profile anytime.
     
     

Benefits

✅Personalized Experience Without Tracking – Websites adapt to users' needs even on first visits.
✅User-Owned Data – Unlike Google’s FLoC, no centralized profiling happens.
✅Better Ad Targeting (Without Intrusiveness) – Users choose what ads they see instead of random tracking-based ads.
✅Improves Accessibility – Websites can auto-adjust themes, font sizes, and layouts based on user needs.

[Jon]

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