I switch off the main checkbox "Shortcuts" because I want a certain amount of privacy (people looking over my shoulder not seeing where I have been). I still want to support Firefox with "Sponsored shortcuts" being shown and any revenue that may be generated from this. That is not possible as long as it is a sub-item of the main checkbox "Shortcuts". Maybe consider separating the two, so that people such as I can continue getting the Ads but still preserve their privacy? Or reversing them, so that the Ads are shown at any rate and I can opt out of places that I have visited?