The newest update to iOS changed the options in the long press menu from the home screen, and years of muscle memory for "New Tab" is now pulling up the "App Icon" menu. Ideally we would be allowed to reorder the Firefox options in that menu, but at the very least moving App Icon to above "New Private Tab" would be more appropriate, since the other actions are accessed regularly, whereas I don't need to quickly change my app icon...basically ever.