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tsg1zzn
New member
Status: New idea

The copywriter is the person who writes UI text in most disrespectful and condescending way possible, and makes it seem like the computer, or the browser, is a human or a group of humans, and as if the browser or the computer has a conversation with you.

Examples from settings:

The copywriter wrote:

Import browser data
Bring your bookmarks, passwords, history, extensions and autofill data from another browser.

It would normally have been something like this:

Import browser user profile
Import bookmarks, passwords, history, extensions and autofill data.

--------------------------------------------------

The copywriter wrote:

Backup
Automatically protect your bookmarks, history and other data

It would normally have been something like this:

Backup browser profile
Including bookmarks, history and extensions and autofill data

--------------------------------------------------

The copywriter wrote (with an icon):

Firefox is your default browser. Good choice

It would normally have been something like this (without the icon):

Firefox is already the default browser on this computer.

--------------------------------------------------

From the new private tab page:

The copywriter wrote:

You’re off the record

We’ll erase every search and sign-in when you close all your Private Windows.
Firefox’s built-in protections are on here too, like blocking trackers.

It would normally have been something like this:

Private Window

Browsing history and cookies will be deleted when all private windows are closed.

--------------------------------------------------

 The copywriter wrote:

Closing all your private windows deletes your cookies, history and site data.

It would normally have been something like this:

Closing all private windows deletes cookies, history and site data.

--------------------------------------------------

*moderated*

1 Comment
Status changed to: New idea
kelimuttu
Community Manager
Community Manager

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