Remove "Privacy-Preserving Attribution" ad measurement scheme from Firefox

[Quackles]

Firefox 128 adds a new 'feature': "Privacy-Preserving Attribution", per https://support.mozilla.org/en-US/kb/privacy-preserving-attribution, where the Firefox browser cooperates with advertisers to find a way to track ad performance without individually spilling the beans on an individual's browsing history.

The intent behind this feature is to provide an alternative to ad tracking; however, this approach is misguided. First, advertisers will take every tracking method they can get, including this one. The rise of this one would not stop them from tracking elsewhere. Second, this proposal assumes that advertisers have a right to see the performance of their online ads; also not the case.

Instead of this, Mozilla should work on beefing up its native tracking protection to mitigate every kind of tracking it possibly can, even inhibiting the display of ads entirely if it is necessary to do so.

Please, remove "Privacy-Preserving Attribution" from Firefox.

[wutongtaiwan]

Mozilla's behavior should have violated the EU's GDPR, and if anyone in Europe tries to complain about Mozilla, you must put some pressure on Mozilla to not make them wrong again and again

[STDV]

As a really small step towards regaining a bit of the trust they've lost over this, I think a really simple way of disabling this nonsense on Android is needed ASAP.

[Brayden5234]

Posting here to add to the growing list of users who are unhappy with this "feature" being enabled by default.

[wutongtaiwan]

Mozilla has violated the European Union's GDPR law, and maybe reporting it will have an unexpected effect, and maybe Mozilla will correct its mistake at that time

[Elthesensai]

I agree. One of the reasons I still use Safari. I want to support Firefox but this move looks like they’re supporting AD companies tracking you. 

[Marvhew]

If you have opted out, check it again. I believe that firefox opted me back in by itself. I'm not 100% sure about it so check for yourselves.

[Brayden5234]

Obviously, I opted-out of this feature when it was first introduced. Now, after the latest version of Firefox, v129, it was re-enabled by default. This is unacceptable. I'd strongly recommend everyone else to double check as well.

[IsaG]

Mozilla please remove Privacy-Preserving Attribution that was implemented in Firefox patch 128. I don't want to update my browser from 127 until this is removed.  is a violation of user privacy and autonomy by forcing everyone to opt-in automatically upon update. It should be off be default. If it cannot be removed, I will stop using Firefox and switch to an alternative privacy-respecting Internet browser. It makes me sad that Firefox has become just like Google and chooses to harvest user personal data without their permission like this. Please do better. 

[Erwan62]

Alternative :
 
This feature should at least be TOTALLY disabled BY DEFAULT.