The intrusive, pushy and patronizing addition of translations is obnoxious.

[rickmb]

I'm sure people at Mozilla are proud of their latest feature, but the way it's being shoved down my throat while I'm trying to use my browser as, surprise, and f-ing web browser, is just really obnoxious.

I expect this kind of trashy behavior from Microsoft, Google or Facebook, but not from Firefox and not from an org like Mozilla. It's like f-ing Clippy, only without the fun cartoon character.

It doesn't even have a simple complete off switch. This is horrible UX. If this annoying feature keeps interfering with my browsing I'm switching back to Chrome.

If I want translations, I will turn on translations. Make it opt-in.

[Bye_Firefox]

It's worse, after disabling it in about:config. It is back after an update. This final push to an unwanted function made me decide that Firefox will no longer be the browser of my choice. Mozilla is being absolutely moronic.

[FredericaP]

On the other hand, this translate feature is invisible on my current 108.0.1 and previous 108.0 versions.

Perhaps my PC doesn't have enough heft? Windows 10 22H2 with and AMD FX-6300 CPU and 16GB RAM.
Ah, I just had a look at the About:Config. It looks like the autoTranslate feature is now opt-in as the flag is set to FALSE by default apparently.