Building AI the Firefox way: Shaping what’s next together

[Jolie]

Hi everyone,

We recently shared how we’re approaching AI in Firefox with user choice and openness at the center of everything we build. We’ve heard from many of you who’d prefer not to have AI in your browser at all, and we get it: We will soon provide additional settings for you to control how AI is used (or not) in Firefox.

Nonetheless, standing still while technology moves forward doesn’t benefit the web or the people who use it. That’s why we see it as our responsibility to shape how AI integrates into the web, in ways that promote openness, transparency, and choice. That way, users and developers can use it freely, help shape it, and truly benefit from it.

You’ve already seen this approach in some of our latest features:
💬 AI Chatbot in the sidebar – Access your preferred chat assistant without switching tabs.
📱 Shake to Summarize on iOS – Quickly summarize pages and stay focused on what matters.

Now we’re working on something new, and we’d love your input.

What is AI Window?

AI Window is an intelligent space we’re building that lets you chat with an AI assistant and get help while you browse, all on your terms.

✅ Completely opt-in: You decide if and when to use it.
🔄 Model flexibility: Pick the AI model that best fits your needs.
⚙️ Full control: Easily toggle it on or off anytime.

Help us shape the future

We’re still early in development and want your feedback. Starting today, you can sign up to receive updates.

[prettyghostboy]

the reason I use firefox is because I don't want to ai bull**bleep** in my browser.  If firefox stars adding ai features then I'm just going to stop using it and find some other browser (probably vivaldi i guess?) I dropped chrome for less.  I don't care if it's opt out for now - if this is the way that firefox is moving I don't want it.  

[phantomfox0033]

I've used Firefox since 2009. I do not want ai/big auto complete/large language models in my preferred browser. I do not want this in any way, shape, or form. If you put more ai in your product, I will stop using your product and find another browser that won't give in to the societal pressure to put half baked unnecessary coding into something that works perfectly fine. This is not a threat, it is literally what I will do. I'm halfway ready to go to linux over Windows 11, I will leave mozilla firefox in the dust if I have to.

[CrystalTikal]

I like AI the same way I like spiders: as far away from me as possible, or nonexistent. It has no use being in a Web browser, and even if there was some niche legitimate use case for it, it's tainted by the damage that AI data centers do to the environment and the rampant piracy, theft, and other crimes committed by AI companies to train their AIs. It was this sort of thing that convinced me to move from Chrome to Firefox.

[AnnaL]

I have used Firefox for years and encouraged anyone who will listen to switch because of the increasing amount of bloatware, tracking, and, yes, AI on other browsers. Not only will this change undermine everything that made Firefox stand out to me, but I will switch to another browser that suits my needs the moment these changes occur. Please, do not do this. 

[NyxRain]

If you plan on implementing AI, then you are going to see people migrate elsewhere. No one wants it. I've used this browser to get away from Chrome, and if AI is going to be implemented, then I will join those leaving to find other browsers. 

[Hurraypril]

Heard the news today about the new CEO being pro AI integration into Firefox. Came to the discussion forums, and was dismayed that this is the only thread here to discuss. It's a month old, and shows that the user base is very obviously against new AI "features". I have been a user of Firefox for over 15 years, and in that time, it has been the only browser I have suggested my less tech-literate friends use. If Firefox goes down the path of more AI, not less, I will be jumping ship at the first opportunity, and encouraging everyone I know to do the same.

Please reconsider your stance on the matter. Thank you.

[siria]

I have been using Firefox since the 0.8 release. If you continue down this BS "path" with AI, I will no longer use it. That's a lot of user loyalty to torch.

[ReddInk]

So what I'm getting from this is that you're going to ignore community input and keep putting more AI slop into the browser. If I wanted a bloated browser that tracked all my information and forced AI in my face I'd be using chrome. 

"Now we’re working on something new, and we’d love your input."

No you don't. You have our input. Our input is we don't want it. And your response was you don't care, and you're moving forward with more AI features anyways.

Fire your idiot tech bro CEO. I don't want AI in my browser and nothing will change that. If AI is actually forced into the browser, I'm switching.

[Hait]

This sucks **bleep** and so does AI. You only do this nonsense because banks give you low interest for it. I will be switching to a browser that hasn't had diarrhea shoved down its throat. 

[luis123456789]

The insistence of Mozilla to pursue the slop, even more with the recent new CEO announcement, is astounding, and shows that the current Mozilla is little more than the Democrats of web browsing: their only good argument used to be "we are not the other guy!" and now they can't even do THAT properly.

A purge of the executive suits is needed. Mozilla has to attend to the people.

[IoanNemos]

No! No no no! No AI! This is exactly what I didn't want. Mozilla, no, absolutely no artificial intelligence. No hallucinating machines. No water-guzzling garbage. Please. No. Get rid of it.

[RBlue118]

I’m here because Firefox is good at privacy and control. Forcing us to integrate and use ai breaks both of those.
Also, if you have to establish in your message that “oh we know you guys won’t like this but—” you’re doing it wrong. Fear is not a way to run a company, and if ai was actually useful for anything, you wouldn’t need to force it on us, so you aren’t “missing out” on anything. Honestly, I thought you guys were holding the line. I’m really disappointed that you’re not honestly

[pittstonjoma]

I do NOT want AI in my browser. Also, the ceo saying that he could make a lot of money off of us by getting rid of ad blockers is very disturbing. I am very disappointed in Firefox right now.

[Dageem]

Why are you trying to make Firefox like every other browser? The main selling point of Firefox is that it's not like every other browser. Are you trying to get washed out and shut down? 

[WizardandGalaxy]

I've already been refusing updates for Firefox because they attempt to integrate literally any amount of AI; if you go forward with this, I will stop using it altogether.  I don't want a data-thieving, energy-wasting, factually inconsistent sentence generator integrated into anything that I use, and nobody with half of half a brain or the slightest smidge of moral backbone does either.  Walk this idea back or lose your user base.

[reisende]

**bleep** LLMs built on stolen data.

**bleep** any company who thinks the openAI to nvidia to openAI to nvidia circle jerk is anything but a way to screw consumers without lube. 

I don't want LLMs full of stolen content anywhere near me and I'm sad and goddamn pissed that the last bastion of decency is bending the knee to this bull**bleep** autofill pretending to think. 

Think for yourselves, ffs. 

[Megliz89]

Literally who is asking for this. Firefox has been a consistent and what I had considered to be a “values-first” browser. I don’t want this and I will stop using it. Any AI technology — which again to be clear I do not want — should be opt in and not opt out 

[FrostFireSky]

This is so disappointing and, frankly, disgusting. I switched to Firefox *because* it didn't have obnoxious, invasive AI features that I don't use and I don't want. I guess I'm going to start looking for yet another new browser. Thanks for nothing.

[Ihateai]

Boooooo!!!!! You’re a disappointment 

[mysandwichran]

For someone who switched to Firefox for privacy and functionality, a simple opt-in is not good enough. We want less AI.

It's a slog and a disappointment every time I have to search for yet another tutorial to turn off the useless AI features. There are ten thousand things that Mozilla could be doing to improve performance or functionality instead of making it intentionally obtuse to turn off the new features. 

For a person actually interested in the material of an article they clicked on, what use is a summarize feature that can't understand the content or the meaning of it?. Anyone with even a single shred of interest on what they are doing finds these "tools" insulting.

We don't need yet another AI chatbot. I and all the people I know have found ways to disable AI assistants everywhere. I don't need the facade of understanding from a language model to tell me where a file is. We already have technology to find stuff! Users are not brainless kids that don't know what boolean logic is, and even if they are, we can learn.

Stop wasting time on worthless trash, and backtrack before you lose the goodwill of the loyal users who keep supporting Firefox. And stop wasting the developer's time on this, I can't imagine the absolute horror it must be to study a career only to be stuck making stupid useless garbage for money hungry CEO's. (yes I can imagine, isn't that our entire reality?)

[Daenyx]

I use Firefox because it was the only major browser I was willing to trust after Google decided "don't be evil" wasn't a desirable part of their mission statement anymore.  And that has gone QUADRUPLE since everyone and their dog has been trying to shove generative AI down our collective throats.  This is so stupid.  Do not do this.  You're currently depending on a dedicated userbase of geeks who know what a security, social, and environmental mess this whole AI bubble is.  You will lose us if you follow through on this asinine plan.  

Unfortunately the people you won't lose are the ones who don't know enough to turn it off.  And they're the ones who are going to be hurt by it.  This is a fundamentally user-hostile decision, in ways that are going to hurt the people who still trust Firefox to be the "safe" browser the most.

[Greybgryphon]

Is the AI making you do this?  Have they already taken over?  Like, why would you ruin a perfectly good browser with a loyal fanbase with a **bleep**ing chatbot?  No one needs another chatbot.  Don't do this.

[scubadiver]

I have used Firefox for twenty years, recommend it to anyone and everyone I meet personally and professionally. 

Two months ago I noticed that as I was opening the context menu to inspect and element for debugging an AI chat button was inserted dynamically after the context menu was opened pushing down the inspect element context menu option. I dove into options:config and saw the number of machine learning options present and haven't recommended it since. 

I'm sure there are investors willing to give you loads of cash for this crap, but no investors will give you anything if you have no users. I left Windows over AI and dark patterns, and I'll certainly leave Mozilla for the same if I need to. 

Your userbase is full of people who don't use what's convenient, we don't have platform buy-in. We will leave.

[korik1]

I swear to God that if you put AI into Firefox I will switch to **bleep**ing Opera! Do NOT **bleep** this up. Leave out the AI garbage.

[soyproduct345]

I carry a fundamental belief that everyone deserves someone in their life who can tell them when they are being a gigantic idiot.

these 'AI' integrations were only appealing to investors because fundamental misunderstanding of what these machines actually are, a misunderstanding that is baked into it's marketing. (I say were because investors are realizing that these 'AI' integrations aren't marketable) Microsoft just cut it's projected growth for it's AI projects IN HALF

the technology is already reaching it's plateau, it clearly an economic bubble, it's only profitable because the data centers are being run at a loss, near-to-none of the training data was acquired through ethical means, and said data was annotated through actual modern-day slavery.

and they are out of data to train these models on. like period. 

and that's not even talking about the impact of the data centers on the environment and the communities that are unfortunate enough to have one built next to them.

investing in AI at this point is really, really stupid.

and your CEO deserves someone to tell him he's being really-really stupid.

[heroofashesnot]

I got Firefox after being recommended it by multiple individuals for its privacy and lack of AI features. However, this company has continuously went against what had brought me to using its services. If this continues, then I will have to bring me services elsewhere.

I can say with certainty that I have had my trust in Firefox permanently tarnished, I will not recommend this browser at all anymore.

[DergonLargePaw]

Cancelled my longtime VPN subscription because of this slop. What a waste of resources.

[jen395]

hell no, I use firefox because it DOESN'T have bs like this

[bugAndy]

> "We are committed to an internet that elevates critical thinking, reasoned argument, shared knowledge, and verifiable facts."

i think yall are forgetting that key part of the "mozilla manifesto." NOTHING about some bull**bleep** ai chatbot (or really ANY ai/LLM feature in a **bleep** web browser) reflects that statement.

the reason so many people flocked to firefox was to GET AWAY from ai in browsers. and now yall are just nuking your own userbase just because yall saw some tech bros that invested in NFTs say that chatgpt is the future.

and thats not even including the devastating ecological impact that this ai bull**bleep** is having on the planet lmao

all this ai **bleep** in firefox is just proving that mozilla is just as spineless and greedy as every other browser company. actually such a **bleep** joke lmao

[BinaryStars]

I switched to Firefox when Chrome had begun actions to remove all of ad block, and had been very satisfied with my choice regardless of having to move everything across. Unfortunately I find myself once again questioning if I will be forced to find yet another new browser for my causal usage because of the continuous additions of AI. I can't help but feel rather disappointed and disgusted by it's invasion into daily life tasks that do not require it. I worry for the continued security, stability and future of Firefox if this path continues.

[NoAIinFirefox]

I do not want AI features. Save your development money and don’t put them in Firefox. 

[darkpablo]

Please no. Don't ruin an already great browser with unnecessary and unwanted AI. Listen to your base.

[GPedia]

Hi. Please delegate the AI Browser idea to a whole entirely separate other browser. i love Firefox and would hate to have to search for a new browser because its stuffing AI down my throat like every other blob on or around the internet.

[Reeah]

Implement AI into your product in a way that takes more than 30 seconds to disable and you will lose me as a customer. I dropped Google, I'll drop Firefox as well. Don't **bleep**ing push me.

[se316]

im going to be so real with you guys. i am a life long die hard Firefox defender and the other day I was reading up on how prompt injection attacks work and thought “well good thing I use Firefox (🤡) because I would never trust an AI browser with any sensitive information” then here we are. If you move ahead with this I will leave firefox for a different fork that isn't maintained by Mozilla and doesn't include any of the AI features. I'm also the IT manager for our organization and will make sure all of our computers are using one of the alternatives. Do not do this, I can tell you that you are losing a lot of people's trust and I would not be surprised if this is the thing that finally makes you hit the trust thermocline. Do not make me leave, because once I do I'm never coming back the same way I never went back to chrome/chromium. You will be as bad as chrome to me. Being open about putting crap in our browsers is still putting crap in our browsers. 

also, to the casual user reading this and asking yourself “what are the other variants out there?” I've seen people recommend Librewolf and Waterfox 👍🏾

[se316]

While we're on the subject, why can't you just make the AI browser a separate browser you offer while still maintaining the legacy Firefox experience? That seems like a safer way to test the waters and see how it does (or doesn't) pay off instead of burning your userbase's trust like this. 

[se316]

like. do you even understand why your users like you and prefer you to the competition?

[BezKa]

Stop with this AI nonsense please. I do not want a hallucinating robot destroying the environment in my browser just so you can "keep up with the tech".

But who cares about actual users I suppose.

If you're going to waste your time and labor on adding all that crap, find a moment to do something useful and add options for disabling ALL OF IT. And make it disabled by default.

[sunset_789]

I see no need to add AI to Firefox. The constant popups about AI in other browsers are part of why I use Firefox: to avoid those annoying things. Your userbase DOES NOT want AI shoved down our throats. Also, it should not be as much of a pain as it is to find where to disable AI things. First of all: if you MUST include ANY of that AI BS, it should be OFF by default. Second of all: any settings should be easily found IN THE SETTINGS, not having to go to "about.config" and fool around until I can find what I wanted off in the first place.

[jay666]

TRULY!