I doubt you'll receive a serious answer, as I don't think one exists. I think the real answer is something along the lines of "C-Suite demanded this change" which is beyond stupid.
What a tone-deaf announcement! I don't know which member of the C-Suite pushed for this grift, but their golden parachute has to be worth less than the potential permanent loss of reputation from burned users. No one asked for this garbage. No one *n...