Lets face it - Firefox is basically outdated in the aesthetics Dept. It looks the same as it did way back when! Believe me when I tell you that aesthetics, appearance, presentation are absolute top sellers/money winners when it comes to web sites,(or browsers). Customization of the home page should be a paramount concern. Why did Brave browser leap past Firefox? one answer - LOOKS. Firefox is boring as hell to look at. You- Mozilla - need to incorporate an easy, simple, way users can customize Firefox to THEIR LIKING. I guarantee user numbers would increase tremendously! If you do this,(and you should),all customization must be "in-house", no third party extensions needed,(a potential security issue anyway), something on the design idea like " Group Speed Dial " I think you get the idea. It's been a long time needed and waaaay over due.