09-06-2024 10:03 AM - edited 09-06-2024 10:04 AM
Its edgy and irreverent. Its cool. Firefox doesn't have much brand equity left. Firefox was an unsuccessful attempt to be corporate-cool. (I remember).
09-06-2024 12:47 PM
I've often wondered why Firefox and Thunderbird weren't called Mozilla Browser and Mozilla Mail respectively.
As for "edgy and irreverent" I would say the the name Mozilla is meaningless and irrelevant to Joe Public. Of course in an international market being meaningless is no bad thing and often an asset; it didn't do Kodak any harm.