How It Works Local Context Building: The browser collects search data, browsing behavior, and user preferences locally (not sent to Mozilla or any third party). Alternatively, users can manually input their preferences through a setup wizard. User-Controlled Context Sharing: Websites can request access to personalization data. The browser notifies users, who can choose what data to share (e.g., topics of interest, preferred UI themes, language). Enhanced Ad and Content Personalization (Without Third-Party Tracking): Instead of relying on Google or Facebook tracking, ads & recommendations can use local preferences stored in the browser. User controls what ads they want to see (e.g., interested in gaming gear but not luxury watches). Privacy & Transparency: All data is stored locally, and no third-party tracking cookies are needed. Users can reset, edit, or delete their profile anytime. Benefits ✅Personalized Experience Without Tracking – Websites adapt to users' needs even on first visits. ✅User-Owned Data – Unlike Google’s FLoC, no centralized profiling happens. ✅Better Ad Targeting (Without Intrusiveness) – Users choose what ads they see instead of random tracking-based ads. ✅Improves Accessibility – Websites can auto-adjust themes, font sizes, and layouts based on user needs.
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