Where’s Firefox going next? You tell us.

[jboscacci]

UPDATE: the AMA with Firefox Leadership is scheduled for Oct. 6th, 2025 at 10:30 PT (13:30 ET / 17:30 UTC / 19:30 CET) and will happen over on Reddit at r/firefox — check out the announcement post here for more details. 

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Hey Firefox friends! 👋

We’re trying something new and would love your help.

Features like tab groups, vertical tabs, profiles, new tab wallpapers, PWAs, and taskbar pinning weren’t just ideas – they were direct responses to what you told us you wanted. Your input has helped shape where Firefox is today, and we’re proud of what we’ve built together. We’re listening, we’ve been listening, and we’re excited to keep building a better browser together.

Starting now, we’re trying something new.

A series of quick check-ins  to hear where you’re at, what’s on your mind, and what you really want from Firefox. These surveys will help shape Firefox features and give you more direct ways to connect with the people building your favorite browser.

Just honest questions, and space for honest answers.

Help guide our next AMA with the Firefox team

We're thinking about how we engage with this community, and we’re planning a community AMA (Ask Me Anything) with Firefox product managers.

Let’s start with questions to help us plan the AMA, and a fun one at the end.

What’s one thing you’ve always wanted to ask the Firefox team?

Drop it in the comments! It might get answered during our upcoming AMA.

Which topics should we cover during the AMA?

(Some suggestions, or you can add your own below)

• New features (and why we pick them)
  
  
• Other: [tell us]

Which animal best represents your Firefox browsing style?

• 🐆 Cheetah – lightning fast
  
  
• 🦉 Owl – wise and methodical
  
  
• 🐿️ Squirrel – a total tab-hoarder
  
  
• 🐬 Dolphin – curious and always exploring
  
  
• 🧠 Other (tell us below!)
  
  

Thanks for being part of the Firefox journey 💜

[wutongtaiwan]

I want to improve the ability to import bookmarks from other browsers. I have a lot of bookmarks in edge and chrome, each in a different folder, but when I import the bookmarks, it all imports them to Firefox at once, and then it causes my Firefox bookmarks to be messy. The feature I need is that I can choose one of the bookmark folders to import, and only import the bookmarks inside one folder, which will be more tidy. I can import them one by one.

[zed1]

Try Floccus?

[igorlogius]

1. Export : https://chromewebstore.google.com/detail/selective-bookmarks-expor/dkbihgadoohejmlhpffffbmbhmkhjbfi 

2. Import : https://addons.mozilla.org/en-US/firefox/addon/bookmark-branch-porter/ 

Not saying that this is an good solution, but as long as firefox and chrome dont support partial imports/exports this is at least a workaround.

Hope it helps. 

[NODA5]

Firefox for Android needs a complete overhaul. That's really the only problem I have with FF. Especially now that I use a foldable, it is completely unusable. UI is outdated, confusing and doesn't adapt to my phone's two display sizes. (Just copy what Chrome does for this...). Make it faster! FF for Android is quite sluggish. Years ago, it seems quite quick, but unfortunately not any more. 

[bleepBloop0008]

Hi, I switched to firefox about a week ago from Chrome, and a few things have stood out to me as missing.

1) Customizable keyboard shortcuts. Some of the shortcuts on firefox are ridiculous and seriously slows me down. Also, having keyboard shortcuts to activate extensions like chrome does would be nice. Right now, I literally have an autohotkey script running to remap keyboard shortcuts.

2) I didn't think I'd miss it, but Google lens. I'd love to see some kind of built in OCR and image search function. There's probably an extension that does this, but none as smooth as on Chrome.

3) I honestly don't like the 'library' panel. I'd much prefer if it was just a tab like in chrome.

4) Some way to make the size of the UI larger. I feel like the bookmarks are harder to read on firefox.

5) For some reason, video call quality is far worse on firefox than chrome. When I have a meeting on google meet, the audio from my mic on firefox is much more garbled.

6) (this is kind of a pet peeve) activating picture-in-picture focuses on the popout window, so I can't combo keyboard shortcuts (e.g. put this video in picture-in-picture and go to another tab)

[fraggedy_andy]

What you all really need to work on is messaging. How many times have you made an announcement, like the changes to the user agreement, and botched the rollout because it was poorly written and communicated? I'm still not sure I understand why you're getting into AI other than the fact that other companies are working on it and I'm really not sure if you're implementing a more privacy-friendly and open sourced AI that doesn't gobble energy and data or if I should find another alternative browser that's not using AI. Communicate better and help me to understand. And don't just drop it on a blog, there should be videos, messaging, something to let people know that the info is out there and where it is.

I'd like to see some security improvements with sandboxing, especially in Android. I prefer Firefox as my browser, but I've been reading up on security in Gecko and it seems that it's weaker than Chromium/Blink. If this isn't true, I'd love to find out.

I think you also dropped the ball on Mastodon. You went in to give users a shot at an open source social media experience and it feels like you just shut it down before giving it a fair shake. How is it that Vivaldi can run their own server and do well but you crashed out, depriving users a fair go and removing an avenue to communicate directly with your users?

I'll add the split screen idea is a good one and one I've used quite a bit in Vivaldi and Zen Browser. I've been surprised how useful it can be.

[decarbonise]

I’m a squirrel and until 2 weeks ago had been using Firefox for close to 2 decades. But I had to change browser because I’ve been raising progressively more memory and performance issues for 2 years now, and they’re now sufficiently severe that the browser crashes multiple times a day. Stability just seems to be a lower priority. Plus, Firefox has fallen behind on Dev tools, and Chrome based browsers turn out to have much better memory and cpu profiling tools. I’m very sad about this, and dragged my feet on the switch for 2 years. But it just feels like to fix the decline, Firefox needs to really fix the performance and dev tools problems.

[zed1]

If you're a dev you're gonna be using Chrome dev tools no matter what. I don't think there's a way around that. 

The memory usage is an issue. I keep my MacBook Air plugged in running 24/7 with multiple browser windows each with a different set of tabs, usually 20-40 tabs across all windows, part of this is dashboards for local apps, others are project researches, etc.. Well after a few days those tabs are taking up >12GB RAM on my 16GB RAM MacBook Air and I'm going into Swap for another 8GB+. So just sitting idle with a bunch of tabs open for a few weeks and now my MBA is juggling upwards of 24GB memory on 16GB RAM. And yes, it's noticeable, when the system is swapping this hard everything lags to hell and back.

Because of Firefox, and ONLY Firefox, I recently upgraded my MacBook Air to a 32GB RAM model. That cost me over $2000. All because Firefox uses tons of memory.

[jcdickinson]

Thanks for doing this! I truly believe that your project is truly one of the most important internet projects there is (alongside Archive, Wikipedia etc.), and I desperately want this project to succeed. I'm probably a
Dolphin.

Are our UI customizations ever going to get synced?

What we've added and removed from the toolbar, and so forth.

What do you think about Arc, Zen, and their kin?

I've been using and loving Zen (a Firefox fork with heavy customization that's reminiscent of Arc). These rethinks of the browser experience are gathering steam, and you could be ahead of the curve here. I truly believe that you'd create a huge amount of FOMO (and user share) if you provided a first-party means to turning Firefox into it:

• You're already doing vertical tabs! That's probably the lion's share of the work.
• You don't like extensions radically modifying the UI, so have an option to allow the user to move the address bar and toolbar into the vertical tabs.
• Allow extensions to introduce themselves above and below tabs in the vertical tab bar. That means your community can take over implementing things like "Essentials" (and who knows what else) unless you feel like doing it.

[OddOwl1977]

I'm an Owl and a Dolphin. Granted, I know what I want, but I'm almost 100% sure I won't see it again in my lifetime. Namely, I miss Personas, of the kind that Firefox had in its early versions and Vivaldi has now. I'd love to know that I like, I could make Firefox look like it was Firefox 57, or 3, or an old Netscape version, or Google Chrome, while still being Firefox under the hood, without having to mess with the CSS directly. I would also like to see the browser icon change to something that honors the legacy of Firefox as a browser. As it is now, it amounts to an orange streak, which definitely says "Fire," but not so much "Fox." 

[Firefoxbetter]

I miss personas a lot. i loved being able to change the look of the browser. it would be amazing if they brought that and live bookmarks back.

[Gumball0433]

I'm a Dolphin. I switched to Firefox from IE6 a million years ago and never used back. I also use it on my Android phone.

My biggest wishlist item is for improvements to Firefox Multi-Account Containers. I think this could be a killer differentiator between Firefox and Chrome/Safari/Edge and help users wall off sites from each other, improving isolation and security.  The problem is that today they are hard to use.  The Mozilla sync is buggy and often results in 1000s of extra containers being generated.  The UI is kludgy and makes it hard to manage and edit containers. Authentication flows often launch you into a separate container, breaking the login process. You also have to install a separate extension to get Temporary Containers for sites to which you haven't designated a permanent Container, but this functionality is even more complex and confusing than Multi-Account Containers. If you baked these into the browser, improved their capabilities, made them much easier to use, and combined them with out-of-the-box anti-fingerprinting technology, you'd have a really powerful privacy story to tell.

My other nitpick is why do I have to click the double-chevron menu and then click Customize Toolbar to be able to rearrange the icons in the toolbar.  Just let me click to drag them without having to open up the whole Customize Toolbar interface!

[MozFan531]

If you don't stop the battery/resource drain it is unusable on laptops. It drains my battery in half the time Brave or Vivaldi do. Firefox drains it in less than 3 hours. The other two stretch it as far as 6. Tested daily on two machines. It also crashes, slows and overheats the machine to unbearable levels. And it's been so for years now.

I am extremely happy about all the rest. Literally, zero complaints. Maybe just add a basic VPN on top of the paid one. But the resources/battery issue is a big deterrent. I just can't use it when on battery on the laptop. It remains the standard one on my mobile. But since i do research i'd prefer to have everything synched on one single browser rather than have three or four. Also to avoid clutter.

[igorlogius]

> If you don't stop the battery/resource drain it is unusable on laptops.

I read that some users has issues with power comsumption because of unsuspended audio contexts ... at least I know that this addon exists as a workaround for this problem: https://addons.mozilla.org/en-US/firefox/addon/audiocontext-suspender/ 

Maybe it can improve your power situation a little bit too. ... At least until the devs will be able to find a more permanent fix. 

[ColdPie]

Find some way to block all these popups on websites. Email address popups, subscription beg popups, cookie banner popups.  Remember back in the early 2000s when browsers all started to block popup windows, even though website owners didn't want them to?  Please do that again.  It could really make Firefox stand out from other browsers in a noticeable way.

[igorlogius]

The best way achive this is  https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/ that utilizes collections of community maintained filterlists which contain rules which take care of blocking, removing or hidding all that junk on websites. 

[prem-mahi]

Develop anything but not the native dark mode ? Done ✅ 

Chrome has built-in dark mode for ages. It works based on the ceilab based inversion. Something similar needs to be bought into Firefox. Both for desktop as well as Android. Because dark mode extensions take huge toll on the performance.

[Kholin]

Keyboard shortcut for search tabs, make it customizable.

https://connect.mozilla.org/t5/ideas/keyboard-shortcut-for-quot-search-tabs-quot/idi-p/9134

[mpgarate]

I use qutebrowser and would love to switch to Firefox, but the keyboard controls are too limited. Plugins like Tridactyl do not work globally and keyboard shortcuts do not work reliably. Please prioritize improvements to the keyboard customization API to make it possible to configure a mouse-free way of using the browser.

[grizzles]

I want single signon for the web. Something like Mozilla persona but using client side SSL certificiates rather than any other underlying tech like OAUTH.

[grizzles]

FYI -> You could have a wallet in the cloud that takes a passphrase and syncs the certs on different devices. Use the business card metaphor for certs. eg. login to Google.com using your Google.com/Personal card or your Google.com Work card.

[McFood]

🐿️ I would love for an Arc-mode. After years of telling everyone to drop Chromium for Firefox I started using Arc Browser. It's the only UX that let me keep my mental map of my tabs straight. I'd like to come back to Firefox but I haven't been able to find extensions or forks that reproduce Arc's "Spaces - Pins - Folders + Bookmarks / Free tabs" hierarchy quite the same.

[grittygritty]

Howdy @jboscacci , long-time user, first-time poster. I'm a dolphin and a squirrel. I usually use Firefox on Ubuntu, macOS, and iOS, and from a technical perspective, I'm really happy with the technical progress the team's made since before Quantum, and how it's managed to stay (IMO) technically competitive with the other players in the space.

Thanks to you, the team, and the volunteers for what you've done, and what you continue to do for this project and this community.

My question to the team's also something of a plea. How is the core dev team, and Mozilla at-large, hoping to maintain Firefox's independence in a sustainable way? I know I'm not alone in voicing my concerns at Mozilla's stewardship of Firefox (and Thunderbird) over the past few years, which is frustrating given that many of the other options on the market force some serious privacy compromises. It's not lost on me that this can come across as entitled on my part, and I'll preempt that with a followup question...

Has Mozilla considered offering a paid version of Firefox, or a supporter plan, similar to what Signal does? There are many of us who, for lack of either time or skill, can't reasonably contribute to Firefox's code base, but who'd be able to support Firefox financially.

I apologize if these aren't the kinds of questions this post was looking for, but my concern for the future of this browser is genuine, and growing. You asked, "what's next for Firefox," and the sustainability of this project as a safe harbour away from Google and Microsoft especially, are the first things that come to mind for me.

[zed1]

Seriously. I have far more money than time. I already support multiple popular online donation sites, if I could support Firefox I would. But I don't know how I'm supposed to do that. I don't need any of their extra paid services. I just need Firefox to have a safe secure future

[vyrgozunqk]

They do have donation option, i receive emails for it often and i've sent them money few times through the years. https://www.mozillafoundation.org/en/donate/

[ideasman42]

The ability to save text typed into any field and retrieve it later, so after pressing "Reply" and Mozilla's account creation sends me to an error page, I still have access to the lengthy reply I wrote.

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OK, seriously, just focus on the browser making it stable & fast.

[zed1]

This kind of thing happens so often in so many websites I can't believe it's still a problem in 2025. I remember years ago there were extensions that would save your entered text in case the page got reset and it was lost but this needs to be built in you the browser. There's no excuse for not having this as a feature 

[igorlogius]

>  were extensions that 

you mean this? 

https://addons.mozilla.org/en-US/firefox/addon/textarea-cache/ 

[zed1]

I want Firefox to stop having so many security vulnerabilities. I'm not kidding. My company banned Firefox from all computers (and enforce it with their management software) because "every month we got a list of desktop software vulns and Firefox was always on the list so we banned it on everyone's computers"

Thanks to Firefox having constant vulns I literally can't use it anymore. My company is huge so this means that multiple 10's of thousands of professionals now can't use it. 

All this other stuff you guys talk about is such a massive waste of time. Vertical tabs? Wall papers? Profiles? Please stop wasting our time. I need you to fix the browser so it doesn't constantly have vulns so I can try to get my IT dept to allow it again. Literally every single other feature the Firefox devs spend an ounce of time and effort on is effort thrown in the trash until this problem is fixed cause literally no one can use your browser when IT Depts keep banning it.

[dekross]

Hello, I am a Cheetah. I have been using Firefox for windows (dev edition) and android for a few years now. I loce the customizable experience. What I need is enhanced keyboard controls, which would include

• ability to customize every or most shortcuts
• command palette with all controls and search together

A couple additional features would be nice: split view, multithread downloads, sync bookmark tags across platforms. 

[QCove1]

I've been with Firefox for at least 15 years. Closer to 20. So my years of  "whoring after false icons" are behind me. More than anything I need Firefox to be strong on privacy and security. Realizing that it isn't good to define a thing by what it is NOT, I need Firefox to NOT be Google or Microsoft. Incorporating every bell and whistle just leads to bloated code and poor performance. Firefox may not always be the fastest, but it is fast enough, and then some. Let's keep it as lean and mean as possible for a modern browser. If I have to choose, then I suppose I'm an owl. Not necessarily by preference, but certainly from experience.

[Magnusmaster]

I think I'm an Owl. I use the local translations feature sometimes and while it's nice that it's running locally on my machine the quality of the translations is very poor. It would be nice if I can use more CPU or GPU compute to improve the quality of the translations.

[dranjan]

My browsing style is the Fox 🦊. Foxes are inquisitive, resourceful, independent, and on a deep level, do not respect or accept authority.

For the first two questions: I've always thought of Firefox as the only major browser that serves its users first and foremost, but to be blunt, some of Mozilla's recent messaging and actions force me to question that. I'd be interested in knowing what you think of all of that, and more generally what you see as Firefox's value-add over Chrome/Chromium and Safari.

[mattl_]

I want to know how to permanently turn off all "AI" related things that have been added to Firefox recently.

I also want to know why they're being added in the first place. Firefox just needs to not be evil, and yet here we are yet again with things we don't want added to the browser.

In the words of your co-founder:

In my humble but correct opinion, Mozilla should be doing two things and two things only:

1. Building THE reference implementation web browser, and
2. Being a jugular-snapping attack dog on standards committees.
3. There is no 3.

[zed1]

The other thing Firefox desperately needs is better marketing. 

My next door neighbor was asking me which web browser is the best these days, I told him Firefox. His reaction? "I didn't know that still exists I haven't used Firefox in more than ten years"

People literally don't even know that Firefox exists. These are the same people asking me if they should use Brave or Edge. 

I was driving down the highway a few months back and guess what I saw? A billboard for Duck Duck Go. Turns out they got their own browser now too. Literally more people are aware of the existence of Duck Duck Go web browser than Firefox. When I saw that billboard, I was pissed, because never in my life have I seen a billboard for Mozilla or Firefox on the side of a highway. Never have I seen an ad for Firefox in the subway. Or while scrolling on social media. 

Where the heck is Firefox?!?! It seriously feels like us few enthusiasts are FORCED to keep evangelizing Firefox or risk Mozilla finally going out of business and we lose our web browser. It's seriously so frustrating to love this software so much and have to sit by and watch it's user share constantly erode while new competitors who aren't even better are able to swoop in with a bunch of subway ads and highway billboards and steal the user base that Firefox needed to survive. And it feels like every time the leadership at Mozilla prioritizes BS projects like AI, VPNs, useless extra services, instead of focusing on their core product, it's like they're giving the finger to the people who have been supporting Firefox from the beginning and just want to be sure that Firefox will continue to exist into the future.

[ryanisnan]

Hi there.

I am a long time Firefox user and advocate. I am likely a minority, but one of things that keeps me on Firefox is that in some of its most historic values, it is an antithesis of Chrome. Limited tracking, privacy centric controls, not Google.

It is imperative to me that Firefox continues to uphold these values, and fight following in Chrome’s footsteps.

The features you mentioned: vertical tabs, task bar pinning, new tab wallpapers. These are utterly not important to me. 

Features that make me safer on the web, or give me trust in the extension/addon market, or continue paving the way for a free and open internet are what matters. Not just today, but tomorrow, and forever.

Thank you.

[merii]

thanks for making firefox! i use it a lot every day! vertical tabs are great, i've been using Nightly since it was introduced

as a 🐬 / 🦉:

• echoing calls for split view! would help so much
• i struggle a bit with keeping tabs organised. I use tab groups for different work contexts. some things that I think might help:
  • new tabs open directly under the current one, instead of at the end of the list. having new tabs open while keeping me in that group/context would help me stay focused
  • or a better but more involved way to solve this problem would be Spaces like Arc had for each different work context, so i don't even have to see the groups for other contexts
• finally something that would be so helpful would be a way, while in devtools searching/filtering through console logs, to jump to a given log message in the context of the entire unfiltered log. cos i often need to see a sequence of logs and since there is no Find, only Filter, I can't jump to logs in context of their surrounding logs, which means i need to note millisecond timestamps and scroll til i find it lol

ty!

[wezm]

What’s one thing you’ve always wanted to ask the Firefox team?

Why are you so resistant to accepting direct funding for the development of Firefox? I.e. why can't I pay to fund Firefox development directly.

Which topics should we cover during the AMA?

What is planned to help prevent the continued decline in usage, and shaky funding in the presence of possible US government restrictions on Google funding.

Which animal best represents your Firefox browsing style?

🦉

[evanevanevan]

Dolphin, cheetah, something like that.

I've been daily-driving Firefox for 8 years in a row, and used it for the majority of the 2010s. Since Firefox is the only well-supported browser with competent ad blocker support, for me it wins by default. But, besides that, Firefox has been getting better over the last few years.

Back in 2017-2020, I'd have to keep a Chromium installation around because some web apps were broken if you tried to use them in Firefox. I couldn't tell you the last time I had that problem. I haven't experienced the performance issues others report, but I also don't open hundreds of tabs at once. I don't have a use case for HDR. So, in some regards, I'm sort of an ideal user.

I love tab sync. I love reader mode. I love tab pinning. Profiles mean I can keep my work stuff separate from my personal stuff.

Thank you for letting me turn off the new features I don't want. I don't like vertical tabs. I tried leaving the sidebar on, but I didn't end up finding it very useful, so I turned it off. To each his own. Please don't turn Firefox into Arc. If I wanted to use Arc, I'd use Arc.

I'd use tab groups a lot more if they persisted through restarts, like pins.

I don't get why Pocket stuck around so long, nor do I get why it was allowed to be so intrusive.

Page translations lag behind Chrome's. They're adequate for my needs, but there's more work to be done there.

No big criticisms, really. Keep doing what you're doing.

[karjala]

Please fix (clarify even further) your Terms of Use, because they're driving a lot of privacy-conscious users away.